Be it an immediate purchase, improving brand awareness, or simply letting
the shopper know you are there.You must have a strong in-store presence.


Download technical specs Cutfile

The Chevron is a strong medium that owns the aisle by utilising the space at the base of shelves for brand advertising.

  • Catches shoppers’ attention as they navigate store aisles
  • Reinforces the participating brand’s presence on-shelf
  • Complements other media (e.g. Super Coupon units) and rounds off campaigns.


The Chevron is the display area on which the promotional message is printed.

Size: 880 mm (W) x 150 mm (H).

Litho printing:

Material: 250 gsm coated art in matt or gloss.

Colour: 4-colour CMYK palette.

Finish: Laminated gloss or matt film.

Digital printing:

Vinyl: 80 – 100 micron permanent white vinyl.

Colour: Full colour CMYK.

Substrate: 2 mm – 3 mm thick white waterproof foamboard.

Finish: Vinyl mounted onto substrate (One side only)

Pin number:

All media provided by ZaPOP in store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.

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