As a supplier, you are continually seeking a direct means of reaching the shopper to influence their purchase decision.

Be it an immediate purchase, improving brand awareness, or simply letting the shopper know you are there.You must have a strong in-store presence.

ZaPOP has the means, the opportunity, and the tools to enable you to convey your targeted or mass message directly to the shopper.

We want to support your brand and sales objectives via Vendor Sponsorship Opportunities and In-store Media Activities. (ZaPOP in-store media activities.)

Knowing that in-store initiatives are proven to be effective, ZaPOP has assembled an operative programme to enable your access to the shopper.

Developing and sustaining the sponsorship media activities will keep the shopping experience fresh and bring excitement to the branding opportunity.

The opportunity to convert the shopper to your customer is available if you participate in the programme. ZaPOP can provide an inter-relationship between the channels, the customer and brands, while fulfilling the opportunities that are being offered like no other mass discount retailer.

In the following sections of the ZaPOP experience, each of the in-store communications media will be explained in terms of the activity, it’s value, impact and expectations.

With this, you can identify the programmes, level of participation, and cycle frequency that matches your objectives. This provides you the flexibility to strategically target your customer.

ZaPOP are specialists in the in-store marketing arena.

The company provides marketers with an exciting opportunity to promote their brands directly to the target audience at the "moment of truth" (when the purchase decision is actually made), thus stimulating shopping interest and increasing sales in-store.

• Elevate your campaign to consumers' "top of mind" at the pivotal moment of decision
• Promote your brand at the moment of decision
• Increase profits through driving sales of non-discounted items
• Encourage customers to trial new and existing products
• Stimulate impulse buying
• Increase brand presence beyond your allocated shelf space
• Can be utilised for a stand-alone campaign or supplement mainstream advertising