The Company

ZaPOP are specialists in the in-store marketing arena.
Promote your brand at the moment of decision, increase profits.

Cupcake Day

ZaPOP loves to take any opportunity to thank its employees for all their hard work throughout the year.

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Sandwich Day

To do our part on World Hunger Day, ZaPOPians in each office made sandwiches…

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Beers of the world

Where there’s the opportunity to have a few cold ones after work, ZaPOPians always come together!

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Olympic Day

To celebrate this year’s Olympic Games, ZaPOP hosted their very own Olympics Day at Contermanskloof in the Western Cape.

 

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Casual Day

Every year ZaPOP supports people with disabilities by purchasing Casual Day stickers for all its employees.

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Slipper Day

On the 5th of August, ZaPOPians came to work in their slippers!

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Mojito Day - July

As ZaPOPians, we believe in working hard (but playing even harder).

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Mandela Day

On 15 July, everyone at ZaPOP had the opportunity to use their 67 minutes to honour Madiba’s legacy on Mandela Day.

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Potjies of the World

In celebration of our first team-building event of the year we decided to Be a Little Different and made Potjies of the World.

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The Shoprite Group as a whole is up by 1% to 29,110m shoppers

The population has remained same at 38,259 million Adults 15+, and most supermarkets have shown a decline over the previous AMPS figures (July ’14 – June ’15)

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Worker's Day

To thank every ZaPOPian for their hard work and continuous dedication ZaPOP gifted its employees with purple cupcakes for National Worker’s Day.

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Wellness Day

For Wellness Wednesday in May, ZaPOPians were encouraged to get active!

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Donating Blood

Every other month, ZaPOP encourages its employees to help others by donating blood.

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Mojito Monday

ZaPOPians work hard and play hard. This great work ethic led to the creation of Mojito Monday.

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The Importance of Effective P.O.P. Displays

It is more important now than ever for consumer brands to use point-of-purchase signage and displays to cut through the clutter and improve category performance.

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Volunteer Day

At ZaPOP, any small act of kindness towards others or the environment counts as “Making a Difference”.

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82% of Mass Merchant Purchase Decisions are Made In-Store

After interviewing nearly 3,000 mass merchant channel shoppers, POPAI discovered some significant statistics on shopper behavior.

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Sandwich Day

ZaPOP constantly strives to “Do More with Less”. We know that every small act can result in a big change in someone’s life.

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Spar Womens Walk – Cape Town

Every year ZaPOPians take part in fun active events and this April we went to the SPAR Women’s Walk.

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Findings from the Mass Merchant Study are very different from the shoppers in the 2012 Grocery Study

34% of the shoppers reported that they do not use a shopping list, while 47% rely on a mental list

The use of circulars and newspapers to preplan the shopping trip declined, with only 21% of shoppers using circulars and 18% using newspapers or mailers

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Wellness Day

In February, ZaPOP encouraged ZaPOPians to get active in any way possible; whether doing yoga in the office, taking a walk around the block, or making use of the various exercise balls scattered throughout ZaPOP’s offices

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Wines of the world

ZaPOPians strive to “Be Passionate and Determined”, and with this being said we jumped at the opportunity to explore Wines of the World.

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National Burger Day

To kick-start our theme of Tastes of the World we hosted Burger Day, which gave ZaPOPians the opportunity to explore the different tastes of the world.

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The majority of in-store purchases are unconscious and driven by emotion. In fact, the unconscious mind controls up to 95% of behaviour, yet most strategies, communication and activities are targeted to the conscious mind…

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Men buy, women shop7th March 2015

Men buy, women shop

One of the major factors in customers’ decision-making behaviour is gender. It refers to the social relationship/roles and responsibilities of men and women. There are different expectations of the characteristics, aptitudes and likely behaviours of men and women (femininity and masculinity). These vary within and between cultures. They may also change over time.

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How the Digital Age is affecting the Shopper Journey – The evolving Shopper Journey

Have you ever found yourself searching online for something you want to purchase? Looking for the cheapest price, promotion or best alternative? Have you ever found yourself looking up your favourite shops or the newest online shop trending?

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Shopper Marketing - Make it easy for shoppers to find your products

How many times have you walked down grocery aisles, overwhelmed by choices? A thousand brands vying for your attention. Are they interrupting you or are they guiding you through engagement, offering you a relevant solution to your needs?  Shoppers are faced with numerous options along their shopping trip. Every product attempts to make it into the shopper’s basket.

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The South African Emerging Market: Act like a Local

South Africa is an upper middle income country. However, its income distribution is one of the most skewed in the world. This is due to a lack of skills, education and an uneven disposable income. Emerging markets are not distinctly different from other markets. They are simply starting from a lower base and rapidly catching up. Their infrastructure is often less developed, channels are fragmented and cultural preferences tend to be more complex and varied. As a result, the South African Emerging Market is born, with unpredictable consumer demand and shopping behaviour.

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