What’s new
Our ZaPOP media provides marketers with an exciting opportunity to promote their brand directly to their target audience in-store. This creates the opportunity to convert your shopper into a loyal customer.
These case studies show how we have targeted our clients needs.
Woodlands Dairy – First Choice Custard Winter
Read about clientCampaign Elements:
The Category Banners focus all of the shopper’s attention on your product by highlighting its shelf space. It offers the versatility to frame small product sections or an entire brand family.
The Brand Spotter* is attached to the shelf in front of your product and is spotted easily by the shoppers as they make their way through the store.
The Product Indicator consists of high gloss digital printed vinyl applied to durable thick cardboard paper that fits over the PI Label strip right below the product.
The Category Divider is attached to the shelves on either side of the participating brand and services to highlight the beginning and/or end of the brand’s shelf space.
*This particular Brand Spotter is a Cross-over Brand Spotter which is displayed in different categories. Cross-over’s highlight brands with limited shelf space and catches the shoppers’ attention as they navigate store aisles
