What’s new
Our ZaPOP media provides marketers with an exciting opportunity to promote their brand directly to their target audience in-store. This creates the opportunity to convert your shopper into a loyal customer.
These case studies show how we have targeted our clients needs.
Campaign Elements:
The Eye Catcher* is a card that is attached to the shelf right in front of your product. It draws the attention of shoppers walking down the aisle.
The Category Divider is attached to the shelves on either side of the participating brand and serves to highlight the beginning and/or end of the brand’s shelf space.
*This particular Eye Catcher is a Cross-over Eye Catcher which is displayed in different categories. Cross-over’s highlight brands with limited shelf space and catches the shoppers’ attention as they navigate store aisles
