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Our ZaPOP media provides marketers with an exciting opportunity to promote their brand directly to their target audience in-store. This creates the opportunity to convert your shopper into a loyal customer.
These case studies show how we have targeted our clients needs.
MARS - Royco
Read about clientCampaign Elements:
The Eye Catcher* is a card that is attached to the shelf right in front of your product. It draws the attention of shoppers walking down the aisle.
*This particular Eye Catcher is a Cross-over Eye Catcher which is displayed in different categories. Cross-over’s highlight brands with limited shelf space and catches the shoppers’ attention as they navigate store aisles.
The Boxed Category Banner (with coupon/leaflet unit) blocks your product and creates a dominance over other brands in the same category.
The A5 Info Dispenser* unit comprises of two clear plastic holders made with a 1.1 mm gap between them into which a Header Card is dropped. The Header Card serves as the promotional area.
*This particular A5 Info Dispenser is a Cross-over Info Dispenser which is displayed in different categories. Cross-over’s highlight brands with limited shelf space and catches the shoppers’ attention as they navigate store aisles.
