What’s new
Our ZaPOP media provides marketers with an exciting opportunity to promote their brand directly to their target audience in-store. This creates the opportunity to convert your shopper into a loyal customer.
These case studies show how we have targeted our clients needs.
Lucky Star – Lucky Star 2017
Read about clientCampaign Elements:
The Category Divider is attached to the shelves on either side of the participating brand and serves to highlight the beginning and/or end of the brand’s shelf space.
The Brand Spotter* is attached to the shelf in front of your product and is spotted easily by the shoppers as they make their way through the store.
The Brand-in-Hand* allows you to highlight and draw attention to specific products in a category by “handing” your product to shoppers.
*These particular media types are Cross-over Media which are displayed in different categories. Cross-over’s highlight brands with limited shelf space and catches the shoppers’ attention as they navigate store aisles
