Kimberly-Clark SA (Pty) Ltd – Kleenex
Read about clientCampaign Elements:
The Category Divider is attached to the shelves on either side of the participating brand and serves to highlight the beginning and/or end of the brand’s shelf space.
The Shelf Defender is positioned on the edge of the shelf in front of the promoted product facings.
The Brand Sparkler is positioned on the edge of the shelf and draws the eye of passing shoppers by practical use of flashing lights.
The Brand-in-Hand allows you to highlight and draw attention to specific products in a category by “handing” your product to shoppers.
The Brand Spotter is attached to the shelf in front of your product and is spotted easily by the shoppers as they make their way through the store.
*This particular Brand-in-Hand and Brand Spotter are Cross-over Media which is displayed in different categories. Cross-over’s highlight brands with limited shelf space and catches the shoppers’ attention as they navigate store aisles.