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Our ZaPOP media provides marketers with an exciting opportunity to promote their brand directly to their target audience in-store. This creates the opportunity to convert your shopper into a loyal customer.
These case studies show how we have targeted our clients needs.

Kimberly-Clark - Huggies Gold

Campaign Elements:

The Category Banners focus all of the shopper’s attention on your product by highlighting its shelf space. It offers the versatility to frame small product sections or an entire brand family.

The Shelf Defender is positioned on the edge of the shelf in front of the promoted product facings.

The Sensosheets at the entrance of the store can be owned using two or more, creating high visual impact. Catch the eye of the shoppers the moment they enter the store.

The Eye Catcher* is a card that is attached to the shelf right in front of your product. It draws the attention of shoppers walking down the aisle.

*This particular Eye Catcher is a Cross-over Eye Catcher which is displayed in different categories. Cross-over’s highlight brands with limited shelf space and catches the shoppers’ attention as they navigate store aisles.

Kimberly-Clark – Huggies Gold image gallery
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