Kimberly-Clark - Huggies Gold
Campaign Elements:
The Category Banners focus all of the shopper’s attention on your product by highlighting its shelf space. It offers the versatility to frame small product sections or an entire brand family.
The Shelf Defender is positioned on the edge of the shelf in front of the promoted product facings.
The Sensosheets at the entrance of the store can be owned using two or more, creating high visual impact. Catch the eye of the shoppers the moment they enter the store.
The Eye Catcher* is a card that is attached to the shelf right in front of your product. It draws the attention of shoppers walking down the aisle.
*This particular Eye Catcher is a Cross-over Eye Catcher which is displayed in different categories. Cross-over’s highlight brands with limited shelf space and catches the shoppers’ attention as they navigate store aisles.