Johnson & Johnson – Stayfree Competition
Read about clientCampaign Elements:
The Category Banners focus all of the shopper’s attention on your product by highlighting its shelf space. It offers the versatility to frame small product sections or an entire brand family.
The Flashing Eye Catcher is a card with a pop-out on either side containing an LED unit. It is positioned in front of your product and catches the eye of passing shoppers through the creative use of a flashing light.
The Shelf Defender is positioned on the edge of the shelf in front of the promoted product facings.