Indigo Brands – Lentheric I Love
Read about clientCampaign Elements:
The Product Indicator consists of high gloss digital printed vinyl applied to durable thick cardboard paper that fits over the PI Label strip right below the product.
The Product Interactor accentuates the position of the product with a display that surrounds the back of the product. This allows shoppers to test the sample, should they want, but keeps the tester unit attached to the media
The Shelf Defender is positioned on the edge of the shelf in front of the promoted product facings.