The Company

ZaPOP are specialists in the in-store marketing arena.
Promote your brand at the moment of decision, increase profits.

The Shoprite Group as a whole is up by 1% to 29,110m shoppers

The population has remained same at 38,259 million Adults 15+, and most supermarkets have shown a decline over the previous AMPS figures (July ’14 – June ’15)

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National Burger Day

To kick-start our theme of Tastes of the World we hosted Burger Day, which gave ZaPOPians the opportunity to explore the different tastes of the world.

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Worker's Day

To thank every ZaPOPian for their hard work and continuous dedication ZaPOP gifted its employees with purple cupcakes for National Worker’s Day.

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Potjies of the World

In celebration of our first team-building event of the year we decided to Be a Little Different and made Potjies of the World.

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Spar Womens Walk – Cape Town

Every year ZaPOPians take part in fun active events and this April we went to the SPAR Women’s Walk.

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Wellness Day

In February, ZaPOP encouraged ZaPOPians to get active in any way possible; whether doing yoga in the office, taking a walk around the block, or making use of the various exercise balls scattered throughout ZaPOP’s offices

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82% of Mass Merchant Purchase Decisions are Made In-Store

After interviewing nearly 3,000 mass merchant channel shoppers, POPAI discovered some significant statistics on shopper behavior.

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Findings from the Mass Merchant Study are very different from the shoppers in the 2012 Grocery Study

34% of the shoppers reported that they do not use a shopping list, while 47% rely on a mental list

The use of circulars and newspapers to preplan the shopping trip declined, with only 21% of shoppers using circulars and 18% using newspapers or mailers

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Wellness Day

For Wellness Wednesday in May, ZaPOPians were encouraged to get active!

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Volunteer Day

At ZaPOP, any small act of kindness towards others or the environment counts as “Making a Difference”.

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